image of South Korean. Therefore, the government suggested aiding them for a good image of Korea through the export of Korean popular culture. Another reason for the current commercial success of Korean media is that it is an outgrowth of Korea’s struggle for cultural continuity when confronted by the threat of globalization of culture. When we talk about Korean popular culture, we notice the m
Ⅳ. 본문 강독
1. Narrating the Nation : An Imagined Community
National cultures are composed not only of cultural institutions, but of symbols and representations.
민족 문화는 문화 제도와 상징과 재현들로 구성되어 있다.
A national culture is a discourseㅡa way of constructing meanings which influences and organizes both our actions and our conception of ourse
nation-wide well-being trend, McDonald's Korea introduced a new menu called 'Fresh Plus' in 2004. The purpose of this new menu is to improve the company's junk food image underlying the customer's perception. 5 months have past since the product was first introduced in Korea. The objective of our research is to find out whether 'Fresh Plus' has given any positive effect on improving the strong fi
CEO; Kim’s mother ,Park Mi-hee
Shareholder; kim youna
Corporation activities: hosting ice shows starring, training new
talents ,advertising, sponsorships, TV and movie appearances
Assets: 100 million won
Corporation location:
Samseong neighborhood of Gangnam ,of Seoul
Firm's establishment day; April 20
CEO:
‘’IB Sports had only a limited capacity to manage Kim as a sportswom
4P Analysis
- Product : Music, Music Video, Concert
- Price : 10000 – 20000 won(Mostly Price of CD)
- Promotion : Simply selling CD& concert ticket by advertising(irregular)
- Place : Korea to Asian nations / All Asian nations’ record market(CD), Concert ticket promoting by internet or poster
As we can find in SWOT analysis SM have many strength and opportunity. B
Ⅰ. 서론
디지털 도서관이란 전자 도서관(Electric Library), 가상 도서관(Virtual Library)등으로 표현되며, 전통적인 도서관의 각종 정보 및 서비스 등을 디지털화 한 가상의 도서관을 구축함으로써 언제 어디서든 필요한 자료를 제공받을 수 있도록 하자는 것이다. 이러한 기대에 따라 학계뿐만 아니라 산업계
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
Forming a positive brand image through eco-friendly eco bag. Characteristic of Americans pursuing comfort, eco-bag of suitable size can be used continuously. Initially distributed free of charge for promotional purposes, and sell Customellow Eco bags with low prices .
Brand Image
Existing Model : Song Joong-gi
Images that stimulate maternal instinct, intelligent and gentle image but not strong